Digital Marketing Beginners to Advanced levels

Module 1: What is marketing
Module 2: Why do we advertise
Module 3:The types of advertisement

Planning and executing Digital Marketing Campaigns for Businesses.

1. Class discussion

Module 4: Understand Digital Space

Module 5 The Importance of Digital Marketing

Module 6: The tools available to Digital advertisers

1. Quiz 1
2. Class discussion

Module 7:Understand SEM and its importance
Module 8: How to rank high on Google Search
Module 9: The tools to take advantage of Search engine
•Module 10:The Google auction system

Technical SEO, On-Page & Off-Page SEO

1. Quiz 2
2. Class discussion
3. Workshop

Module 11: Find out how to make your company more visible.
Module 12:  The different types of display ads
Module 13: Digital Ad Design Formats

1. Quiz 3
2. Class discussion
3. Solving real-life problems

Module 14: Make your ad visible in front of YouTube videos
Module 15: Type of video ads
Module 17: Objective-specific ads

YouTube Marketing

1. Quiz 4
2. Class discussion

Module 18: Which social media platform is appropriate for your brand
Module 19:  Ways to manage social media accounts
Module 20 Type of social media ads

Understand Social Media Marketing

1. Class discussion

Email Marketing

Module 21:Learn how to advertise on Google and Social Media from start to scratch

1. Quiz 5
2. Class discussion

1. quiz 6
2. Examination and Grading 
3. Certification