Effective Corporate Communication
কোর্স ইন্সট্রাক্টর
কোর্সটি করে যা শিখবেন
- Understand the basics of communication
যোগাযোগের বেসিক মাধ্যমগুলো জানুন -
How to communicate in social media (LinkedIn) professionally
কীভাবে সোশ্যাল মিডিয়ায় (লিঙ্কডইন) পেশাদার যোগাযোগ করবেন তা জানুন -
Explain communication model
যোগাযোগের মডেলগুলো বিস্তারিত জানুন -
Communicate effectively with people
মানুষের সাথে কার্যকরভাবে যোগাযোগ করুন -
Define 4Cs of communication
যোগাযোগের 4C সম্পর্কে বিস্তারিত জানুন
-
Give elevator pitch
আকর্ষণীয় একটি স্টেটমেন্ট দিতে শিখুন -
Distinguish between verbal and non-verbal communication
ভারবাল এবং নন-ভারবাল যোগাযোগের মধ্যে পার্থক্য করতে শিখুন -
Write professional email effectively
কার্যকরভাবে পেশাদার ইমেইল করতে শিখুন -
Articulate words more professionally
আরো পেশাদারভাবে শব্দচয়ন শিখুন -
Identify the level of your communication skill
আপনার যোগাযোগ দক্ষতার স্তর চিহ্নিত করুন
ক্লাস রুটিন
Sessions |
Modules & Takeaways | Key Exercises |
---|---|---|
Session 1 : Understanding Corporate Communications: |
1 Overview of the Corporate Communications Function. 2 Importance of Effective Communications in Organizations. 3 Key Stakeholders in Corporate Communications. 4 Types of Corporate Communications. 5 Communication Models and Theories. 6 Corporate Communication Channels.
|
● Group discussion
|
Session 2: Effective Business Writing and Presentation Skills |
12 Principles of effective business writing (clarity, conciseness, coherence, and professionalism). 13 Writing emails, reports, and memos. 14 Proofreading and editing techniques. |
Checklist
|
Session 3: Skills & Techniques |
15 Professional Presentation Skills. 16 Structuring a compelling presentation (introduction, body, conclusion). 17 Using visual aids effectively (slides, charts, graphs). 18 Public speaking tips and techniques. 19 Practice sessions and peer feedback on presentations. |
|
Session 4: Crisis Communication and Reputation Management |
20 Negotiation and Persuasion in Corporate Communication 21 Strategies for Effective Negotiation. 22 Persuasion techniques in business communication. 23 Role-play exercises for negotiation scenarios. |
● Complete the Action plan and checklist Group discussion
|
Session 5: Advanced Communication Technologies and Trends |
24 Crisis Communication Strategies 25 Identifying potential crises in corporate settings. 26 Developing a crisis communication plan. 27 Managing communication during crises and handling media inquiries. |
● Complete the Action plan and checklist |
Session 6: Customer Engagement |
28 Reputation Management 29 Importance of corporate reputation in business success. 30 Online reputation management and social media monitoring. 31 Case studies on companies that successfully managed their reputations during crises. 32 Internal Communication and Employee Engagement 33 Strategies for effective internal communication. 34 Employee engagement initiatives and their impact on organizational culture. 35 Best practices for fostering a positive workplace environment. |
● Complete the Action plan and checklist |
ASSESSMENT & EVALUATION |
By the end of this 6-hour corporate communication course, participants will have a solid understanding of various communication strategies, tools, and techniques essential for effective corporate communication in diverse business environments. |
কোর্স সম্পর্কে বিস্তারিত
Effective corporate communication helps align the company's goals with its reputation and public perception. It is the strategic management of information, messaging, and relationships between an organization and its stakeholders.